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Our Story

Where it began

It all started in 2008 from one Mum's passion for parenting, the environment and desire to make baby shopping simpler. Inspired by their time in New Zealand, founders  wanted to provide parents with natural and sustainable baby products that were the very best for parents and babies, as well as the planet, all under one roof... From this commitment we was born.

Our mission

Our mission is to make honest quality products, whether in it’s design, production, customer service or our ethos of fair trading.
Here’s a clip of how each of our  are made. Each of our plush toys is hand stuffed and sewn in our London studio and we won’t let them leave unless they are cuddly and cute enough!

Design ethos

At the heart of Bobo’s design ethos is playfulness, uniqueness and quality! Our toys bridge the gap between collectable design items and children’s plush toys, and with this they make great design accessible to everyone. Bobo products fit seamlessly into the modern home and we encourage everyone to add a roarsome touch to their life!

For everyone

We relish bringing our characters to life and sending them out into the world. We design each of our monsters complete with a personality and we know there’s a dream toy for everyone!